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Ahrefs

Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Recent Reviews

TrustRadius Insights

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (65)
    9.3
    93%
  • Backlink management (66)
    8.9
    89%
  • SERP ranking tracking (64)
    8.7
    87%
  • Competitive analysis (66)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo Khóa Học Thành Thạo Ahrefs Trong 5 Giờ

YouTube

Demo Google Search Console, Goole Analytics, Ahrefs

YouTube

Ranktracker Reviews: Appsumo Lifetime Deal & Demo Tutorial | is it best Ahrefs Alternative?

YouTube

Keysearch Review Demo Bonus - A Much Cheaper Alternative to Ahrefs and Semrush

YouTube

How to Use Site Explorer in Ahrefs | Demo Video

YouTube

Demo chỉ số gg analytics, gg scs, ahrefs

YouTube
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Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.6
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.4
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Global SEO highest, with a score of 9.4.

The most common users of Ahrefs are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(373)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various business problems. Users have found Ahrefs to be an essential tool for workflow speed and project management, as it allows them to complete 90% of their SEO research within the platform. With features like the site explorer and keyword tool, users are able to gain a comprehensive view of a website's link profile, analyze overall performance, track keyword rankings, and identify backlink opportunities. Ahrefs also helps users conduct competitor research, track website performance, monitor backlinks, and develop off-page SEO strategies. The platform is highly recommended for digital marketers and SEO professionals due to its continuous addition of new tools and its ability to provide detailed data for designing effective SEO and marketing campaigns. The user-friendly interface and responsive support team further enhance the user experience with Ahrefs. Overall, Ahrefs is considered a go-to tool for conducting in-depth website audits, tracking progress over time, and staying ahead in the competitive world of SEO.

Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.

Complex and Difficult User Interface: Several users have expressed frustration with the complex and difficult-to-navigate user interface of Ahrefs, particularly for new users. They suggest that guided flows would be helpful in assisting new users to find the necessary features easily.

Weak Keyword Research Abilities: Some users feel that the keyword research abilities of Ahrefs are weaker compared to its competitors. This limitation may hinder their ability to perform comprehensive keyword analysis and affect their overall SEO strategy.

Expensive Price Point: The price of Ahrefs is considered to be expensive by some users, which may be prohibitive for those on a tight budget or smaller businesses.

Users have made several recommendations based on their experience with Ahrefs. The most common recommendations are as follows: Use Ahrefs for comprehensive SEO, including link gathering, analyzing website backlink profiling, and keyword research. It is also beneficial for backlink building, on-page SEO, and competitor analysis. Setting up profiles completely is crucial to take advantage of all the features and benefits. Users highly recommend watching tutorials on Ahrefs' YouTube channel to learn how to effectively use the tool. Trying out the trial plan is advised to assess if it meets individual requirements before subscribing. Overall, users find Ahrefs to be a valuable tool for various aspects of SEO and suggest using it alongside other tools for a well-rounded strategy. However, it may not be as suitable for beginners in the field.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Imtiaz khan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
The best feature that I use about Ahrefs is the keyword tool. One feature that Ahref is better than the other products is the backlink report. Ahrefs gives me a more detailed information on the backlink link than any other tools I have used. I am usually satisfied with the results that Ahrefs shares with me concerning my website. However, I find Ahrefs pricing a bit toward the higher side. May be the team can decrease the prices or add some discounts etc.,
  • Backlink Report
  • SEO Audits
  • Keyword Research
  • Topic research
  • competition analysis
  • A better view at rankings. Sometimes the rankings are not correct.
  • Price point is a bit too high.
  • The SEO audit should be available in the free version
Ahrefs is best suited when we need to do a backlink analysis and also when we need to do a complete technical SEO audit. My team mostly uses the tool for backlink purpose and audits, we also use the same for tasks such as Keyword research, topic research, understanding the difficulty of the keywords. We do also use the tool for a competitive research.
SEO (7)
85.71428571428571%
8.6
Keyword analysis
90%
9.0
Backlink management
100%
10.0
SERP ranking tracking
70%
7.0
Page grader
80%
8.0
Competitive analysis
90%
9.0
Site audit / diagnostics
90%
9.0
Site recommendations
80%
8.0
SEO Channels (4)
85%
8.5
Local SEO
80%
8.0
Social SEO
90%
9.0
Mobile SEO
80%
8.0
Global SEO
90%
9.0
SEO Platform & Account Management (1)
90%
9.0
Multi-domain support
90%
9.0
  • Helps me pitch to the client with an Audit Report
  • Helps me analyze the clients competitors
  • Overall converting the client
We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink analysis better than any other tool that I have used.
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In the beginning we used Ahrefs a lot for link building, but by time they kept adding other tools making it [one] of the [most] complete SEO tools on the market. We mainly use it in our team of online marketers to check for opportunities in keywords and backlinks.

The main future we use is the "site explorer" With [one] click you see the overall performance of a page (also competition). Their backlinks, traffic, ranking score and many more. By seeing this data you can look for new backlinks from this list, by checking broken links or outdated links.

With this we can do quick and easy analyses on competitions and their link profiles, or existing link profiles.
  • Great filtering options
  • Big updated index data is all fresh
  • Fast competition keywords
  • Speed, sometimes when scanning big sites it can be really slow
  • Outdated look and feel on some parts (but hey you have great functions)
  • It tend to be overwhelming for new users or people new to SEO (but based by price this is also a more advanced tool)
  • Rank tracking is not that great only every 7 days on a lite plan...
This is a complete tool but [Ahrefs] can also be a complex tool. I tend to let coworkers use it but [it] never goes without some explaining to do. There is plenty of info on the internet and in their on website/blogs. We also mainly use it for link building, and use other tools for research on keywords and reporting ranks to customers, where this tool comes short.

After using multiple tools over a period of time and the functionality you might need there might be some better tools on the market function wise and price wise.
SEO (8)
71.25%
7.1
Keyword analysis
70%
7.0
Backlink management
90%
9.0
SERP ranking tracking
50%
5.0
Page grader
90%
9.0
Competitive analysis
70%
7.0
Site audit / diagnostics
70%
7.0
Site recommendations
70%
7.0
Task management
60%
6.0
SEO Channels (4)
70%
7.0
Local SEO
70%
7.0
Social SEO
70%
7.0
Mobile SEO
60%
6.0
Global SEO
80%
8.0
SEO Platform & Account Management (1)
70%
7.0
Multi-domain support
70%
7.0
  • [One] of the many tools you can use for SEO research, but mainly for backlinks
  • We where able to grow multiple costumers with new backlinks, and hit a wall with keywords.
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

Right now we mainly focus on research, keyword research and PPC research, there are other tools that do a way better job with this. Also the keyword explorer gives weird suggestions and feels "incomplete". We are likely to completely switch over to Semrush or other tools.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs Site Explorer is an SEO tool that helps users like me analyze and improve search engine visibility by providing backlink profiles, including referring domains, keywords driving traffic, and the value of that traffic. It bridges the gap between on-page and off-page SEO, connecting the dots between my site's content and the links that have been built to my site.
  • Backlink profile
  • Organic search reporting
  • UI is busy
Ahrefs Site Explorer is a solid choice for SEO teams, both in-house and agency teams, who want to understand how their sites—and their competitors' sites—are performing in search. Good for finding new SEO opportunities. It's not an "all-in-one" tool, so expect to use it alongside other tools you may already be using for monitoring, reporting, and optimization.
SEO (8)
61.25%
6.1
Keyword analysis
60%
6.0
Backlink management
90%
9.0
SERP ranking tracking
70%
7.0
Page grader
50%
5.0
Competitive analysis
90%
9.0
Site audit / diagnostics
60%
6.0
Site recommendations
70%
7.0
Task management
N/A
N/A
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
75%
7.5
Multi-domain support
70%
7.0
Integration with web analytics tools
80%
8.0
  • Improved client results
  • Improved search traffic on our site
The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google.
I never had to contact customer support.
Score 7 out of 10
Vetted Review
Verified User
The SEO department is using Ahrefs mostly to identify positive movement within our link building campaigns. We also use it to diagnose Google penalties. It has been extremely valuable when helping clients recover from these penalties. It provides the key metrics and attributes when need to identify real problems they may be having. The export features are nice as well.
  • The index of links updates very often
  • The export features allow easy data cross analysis with other data sources
  • The price is well worth the return of service and usefulness
  • Sometimes the index does not pick up current live links for a long time.
  • The cap for data exports is pretty low considering the vastness of a link profile.
  • There should be a feature where you can classify link types by your own parameters.
If you want to monitor your backlinks in almost real time, Ahrefs is the tool you need. They update their index faster than any other service I have seen, so if you are actively building link through content marketing other tactics, it will be nice to see what links show up naturally from your efforts. If you are looking for the best solution for cleanse a backlink profile, there are better tools out there specializing in those efforts.
  • Helped remove penalties
  • Proved content marketing strategy
  • Helped improve content marketing offering
  • Majestic SEO,Open Site Explorer
Honestly, we use all three of them. The truth is that not one of them is perfect and we want a complete view of a client backlink profile. We really like ahrefs for the price point and the freshness of their index as mentioned earlier. Their interface is not as user friendly as Open Site Explorer, but we find that the data is a lot better.
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get.
Score 7 out of 10
Vetted Review
Verified User
Ahrefs Site Explorer is being used primarily by the SEO department to monitor and track backlinks for client and competitor websites. Ahrefs' web crawler provides a large amount of data including new/lost links, referring domains, and anchor text distribution to identify gaps or red flags for a website's inbound links. This large dataset is especially useful for off-site SEO audits, competitor analysis, and backlink cleanup.
  • Large data set of inbound links across a seemingly infinite set of websites and pages.
  • Intuitive interface and dashboard data that can be exported to a spreadsheet.
  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
Ahrefs gives a good snapshot of inbound links, and has an incredibly large web index. This makes for quick identification of trends, but inaccuracy must always be considered within such a large dataset. When comparing other backlink tools, it's important to look into their process of discovering and indexing links to ensure that you get the most accurate picture for decision-making and strategy. In comparision to most other tools, Ahrefs link counts usually seem drastically inflated.
  • Ahrefs makes it easy to identify gaps for new-business pitches
  • Ahrefs has increased efficiency with competitor analysis.
  • Majestic SEO,Moz
Each of these tools has advantages over the other. Ahrefs link counts are often considerably higher than Moz or Majestic, which could be indicative of a larger web index or inaccuracy in filtering old links. Ultimately, we use all of these tools to be able to take advantage of the different proprietary analysis modules that they each offer.
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
  • Backlink volume/rate analysis
  • Anchor text distribution analysis
  • Competitor analysis
  • New/lost link identification
  • in-depth link analysis
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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